By: Dan Hemmens
So the subjects are not even making statements about their own hypothetical voting behavior with respect to the hypothetical candidate but about their own intuitions/expectations about the likely...
View ArticleBy: Ken Brown
Isn't this part of what they used to call "rhetoric" when they taught it in schools a couple of thousand years ago?
View ArticleBy: Dominik Lukes
I'm highly suspicious of drawing any conclusions based on this data. It's not that surprising that different aspect of the verb will lead to different framings. As would different tense. The...
View ArticleBy: Nyq Only
The claim that only the grammar was changed would seem to be a self-defeating claim. Clearly they altered the meaning of the sentences rather than just the grammar and the resulting effects...
View ArticleBy: Joe
I'd be curious about two aspects of the study. In order for this kind of framing to have effect on election outcomes, we would need to know whether the use of one grammatical form/metaphor over another...
View ArticleBy: Dan Hemmens
I'm inclined to agree with Nyq Only that in a lot of cases it seems like changing the grammar actually changes the meaning, which is a bit different to the grammar *itself* having an effect.
View ArticleBy: DrSAR
@Dan Hemmens > If you judged the effectiveness of adverts by people's willingness to > admit to being influenced by advertising, you'd conclude that the > whole advertising industry was a...
View ArticleBy: Dan Hemmens
How do we know that's not the case? Given that people doing studies on how well advertising works often have a strong incentive to show that it does, I find it quite possible that in actual fact it...
View ArticleBy: Bathrobe
Agree with Joe. Normally you wouldn't find 'Last year he was having an affair with his secretary' in straightforward prose about political candidates. It would be more likely to appear in critical...
View ArticleBy: Barbara Phillips Long
My problem with this study is the selection of participants: "Participants. A total of 369 undergraduate students at the University of California, Merced, received partial course credit in an...
View ArticleBy: Andy Averill
@Barbara Phillips Long, this is becoming something of a hot topic lately, the number of studies in the social sciences that use college students as subjects, for obvious reasons of economy and...
View ArticleBy: David C
I'm not familiar with the academic research on this, but I have long suspected that advertising in general has much less impact on election outcomes than politicians assume. I think the 2012 cycle only...
View ArticleBy: DBP
Living in a swing state, the main effect of political advertising in my household was to force us to dvr everything so we could skip past the political ads, which were far more unpleasant than normal...
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